The AI Infrastructure Boom Faces the Jevons Fallacy

Jevons paradox tells us that increased resource efficiency drives higher total consumption. A powerful rationale, but one that may be faulty when applied to physical infrastructure.

OpenAI’s Stargate data center in Abilene, Texas. Photo courtesy of Stargate.

I’m Raphaëlle D’Ornano, founder of D’Ornano + Co., an international financial analysis and strategic advisory firm. We pioneered Advanced Growth Intelligence (AGI)—an analytical framework that helps investors and businesses unlock value by decoding the discontinuities reshaping industries, particularly those driven by generative AI. My work bridges the gap between cutting-edge AI research and real-world business impact, enabling higher returns through actionable insights. Want to talk about GenAI and Discontinuity? Just reach out.